SEO is a constantly evolving landscape, and standing out in this competitive space requires tactics that go beyond the ordinary. The pros keep a few strategies close to their chest. Today, we’re pulling back the curtain to reveal these closely guarded secrets.
Latent Semantic Indexing (LSI)
Professional SEO strategists often use LSI keywords—terms and phrases related to your target keywords. These help search engines understand the context of your content, boosting your site’s ranking for multiple keyword variations.
Another secret of SEO pros is the use of topic clusters. Creating a series of interlinked content focused on a central theme, or ‘pillar’, can signal your authority in a particular subject area to search engines, thereby improving your rank.
Schema markup, a powerful yet underused form of SEO, helps search engines better understand your content and enhances your appearance in search results with rich snippets, potentially increasing click-through rates.
Strategic Internal Linking
Properly executed internal linking is a golden strategy often overlooked. Linking new posts to high-performing pages can pass ‘link juice’ onto them, improving their ranking.
Mastering the SEO Game
By embracing the same strategies the pros use, like LSI keywords, topic clusters, schema markup, and strategic internal linking, you can drastically improve your SEO performance. It’s time to pull back the curtain on your own SEO strategy and step into the professional arena.